Monday, April 9, 2012

2 Day Series - Commercializing Your Technology

To increase the chance that a promising piece of technology will make it to market, and generate substantial value for its creators, you need a bridge - between technology commercialization and business creation.
All too often, promising technology development projects languish for years in limbo after they move beyond the initial research stage. These projects are too far along to get funding from "research" sources, but are unable to negotiate partnership or licensing arrangements with large companies, or attract investors, because they are perceived as "too early".

This 2 day series will provide practical guidance in bridging this gap between inventor and business owner by providing clear instruction to develop a plan of action to bring the technology to market.

Day 1 / Class 1- Tuesday, March 29th 9:00 AM - 12:00 PM
Introduction To Commercializing Your Technology
This training takes you through the business aspect of starting, running, and growing your high-tech company.
Day 1 / Class 2- Tuesday, March 29th 1:00 PM - 4:00 PM
All About IP (Intellectual Property)
There are a variety of options to protect your technology; from patents to licensing to trademarks. During this workshop, participants will learn the various protection options, what those options protect and don't protect, and what it takes and the average cost to obtain these types of protection. At the completion of this training, participants will understand what types of protection are best for their technology.  
Day 2 / Class 3 - Wednesday, March 30th 9:00 AM - 12:00 PM
The Commercialization Plan - Market Research, Marketing, Sales
The greatest technology does not matter without an effective marketing and sales strategy. This section of the Tech Series instructs attendees as to how to develop a solid target market, identify and present competitive advantage, clarifies the difference between sales and marketing, and how to develop a marketing strategy that will impress potential funders and buyers.
Day 2 / Class 4 - Wednesday, March 30th 1:00 PM - 4:00 PM
Funding Options - SBIR / STTR and Pitching to Investors
Attendees will learn about the various types of funding, including SBIR / STTR and grants that are available for innovative technology industries.  Specialists will discuss requirements, processes, and pitfalls of the various funding options available.
All classes will be held at the
North San Diego SBDC
2075 Las Palmas Drive
Carlsbad, CA 92011

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