Wednesday, December 7, 2011

The Facts and Myths on Mobile Advertising

According to research reports, experts forecast 1.3 billion mobile devices in use worldwide. Marketers have certainly taken notice of this explosion of mobile devices and the smart businesses are planning to leverage this technology. As with many technologies, there are many myths surrounding what mobile advertising is and how to effectively implement mobile campaigns.

Many marketers and advertisers don't fully understand how to advertise on mobile devices and what strategies will produce the best results. As a result, some advertisers are reluctant to fully embrace this new advertising medium. In order to begin to take full advantage of this medium, the marketing community needs a clearer picture of what's possible and how to put innovative mobile marketing solutions to work today. To help educate marketing professionals and business owners, the most common mobile myths and the facts are listed below.

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