Wednesday, December 7, 2011
The Facts and Myths on Mobile Advertising
Many marketers and advertisers don't fully understand how to advertise on mobile devices and what strategies will produce the best results. As a result, some advertisers are reluctant to fully embrace this new advertising medium. In order to begin to take full advantage of this medium, the marketing community needs a clearer picture of what's possible and how to put innovative mobile marketing solutions to work today. To help educate marketing professionals and business owners, the most common mobile myths and the facts are listed below.