Friday, May 13, 2011

May 19th - Special Event

Presented by Bruce Baker, author of "Dynamic Sales & Customer Service Techniques, Booth Design & Merchandising, and Sell It!"
Learn how to draw more sales that gets your products noticed. Get the keys to “the look that sells!”

Sales and Visual Merchandising consultant Bruce Baker has proven experience in all areas of marketing and knows how to help storeowners create exciting window displays that have “gravity” and get noticed. The key, Baker says, “Is creating window displays that pull the customers off the street and into your business; once inside, the merchandising and atmosphere must make them want to buy your products or services.”

Visual Merchandising Strategies for Owners
Thursday, May 19th 7:30 to 9:00 am

MiraCosta College - San Elijo Campus
Student Center Conference Room
3333 Manchester Avenue
Cardiff-by-the-Sea, CA 92007
Sales and Visual Merchandising consultant Bruce Baker has proven experience in all areas of marketing and knows how to help storeowners create exciting window displays that have “gravity” and get noticed. “The key,” Baker says, “is creating window displays that pull the customers off the street and into your business; once inside, the merchandising and atmosphere must make them want to buy your products or services.” At this session you will learn how to create visual magic without a degree in art. You can create exciting windows and store displays on a shoestring budget! “Good display is not about how much money you spend —it is about how creative you are,” says Baker. His workshops are lively and entertaining, full of great ideas and plenty of enthusiasm. If your displays need a shot of creativity, this workshop is not to be missed, and an excellent way to give your business a boost.

Sales & Marketing Techniques for Owners and Employees
Thursday, May 19th 6:00 to 7:30 pm

MiraCosta College - San Elijo Campus
Student Center Conference Room
3333 Manchester Avenue
Cardiff-by-the-Sea, CA 92007
The best thing that any business can do to increase sales is to train front line staff to deliver good sales and customer service skills. This lively and entertaining workshop will help you learn the secrets to closing more sales. Find out what it takes to keep loyal and happy customers in this economy. Discover how using the senses and body language will make your cash register ring! Learn why it is important to never say "thank you" to your customers until a sale is transacted and how to avoid other customer "turnoffs". Thousands of merchants have benefited from these valuable insights with
results that work like magic!

Store Evaluations (by Appointment)
Thursday, May 19th 10:00 am to 4:30 pm

After the morning session Bruce will tour the town to do on-site store evaluations for select merchants who sign up in advance through their local BID or SBDC. Find out how well you are doing with store layout, displays, lighting and sales. Find out how to make the most of the assets of your business, space and location.

• Are you merchandising for “high touch”?
• What in your store could be turning your customers off?
• How you can make the shopping experience more fun, and create repeat and loyal buyers.

For more information and to register, click here!

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